Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice
N. Schröder, C.D. Schultz, F. Paetz, A. Grzadziel, M. Clegg, Schmalenbach Journal of Business Research (2025).
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| Veröffentlicht
| Englisch
Autor*in
Schröder, Nadine
;
Schultz, Carsten D.;
Paetz, Friederike;
Grzadziel, Alicja;
Clegg, Melanie
;
Schultz, Carsten D.;
Paetz, Friederike;
Grzadziel, Alicja;
Clegg, MelanieEinrichtung
Erscheinungsjahr
Zeitschriftentitel
Schmalenbach Journal of Business Research
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FH-PUB-ID
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Schröder, Nadine ; Schultz, Carsten D. ; Paetz, Friederike ; Grzadziel, Alicja ; Clegg, Melanie: Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. In: Schmalenbach Journal of Business Research, Springer Science and Business Media LLC (2025)
Schröder N, Schultz CD, Paetz F, Grzadziel A, Clegg M. Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. Schmalenbach Journal of Business Research. 2025. doi:10.1007/s41471-025-00214-9
Schröder, N., Schultz, C. D., Paetz, F., Grzadziel, A., & Clegg, M. (2025). Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. Schmalenbach Journal of Business Research. https://doi.org/10.1007/s41471-025-00214-9
@article{Schröder_Schultz_Paetz_Grzadziel_Clegg_2025, title={Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice}, DOI={10.1007/s41471-025-00214-9}, journal={Schmalenbach Journal of Business Research}, publisher={Springer Science and Business Media LLC}, author={Schröder, Nadine and Schultz, Carsten D. and Paetz, Friederike and Grzadziel, Alicja and Clegg, Melanie}, year={2025} }
Schröder, Nadine, Carsten D. Schultz, Friederike Paetz, Alicja Grzadziel, and Melanie Clegg. “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice.” Schmalenbach Journal of Business Research, 2025. https://doi.org/10.1007/s41471-025-00214-9.
N. Schröder, C. D. Schultz, F. Paetz, A. Grzadziel, and M. Clegg, “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice,” Schmalenbach Journal of Business Research, 2025.
Schröder, Nadine, et al. “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice.” Schmalenbach Journal of Business Research, Springer Science and Business Media LLC, 2025, doi:10.1007/s41471-025-00214-9.
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