How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey
N. Schröder, C. Schamp, T. Reutterer, in: 2025.
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Konferenzbeitrag
| Englisch
Autor*in
Schröder, Nadine
;
Schamp, Christina;
Reutterer, Thomas
;
Schamp, Christina;
Reutterer, ThomasEinrichtung
Erscheinungsjahr
Konferenz
EMAC Spring Conference
Konferenzort
Madrid
Konferenzdatum
2025-05-27 – 2025-05-30
FH-PUB-ID
Zitieren
Schröder, Nadine ; Schamp, Christina ; Reutterer, Thomas: How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey. In: , 2025
Schröder N, Schamp C, Reutterer T. How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey. In: ; 2025.
Schröder, N., Schamp, C., & Reutterer, T. (2025). How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey. Presented at the EMAC Spring Conference, Madrid.
@inproceedings{Schröder_Schamp_Reutterer_2025, title={How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey}, author={Schröder, Nadine and Schamp, Christina and Reutterer, Thomas}, year={2025} }
Schröder, Nadine, Christina Schamp, and Thomas Reutterer. “How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey,” 2025.
N. Schröder, C. Schamp, and T. Reutterer, “How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey,” presented at the EMAC Spring Conference, Madrid, 2025.
Schröder, Nadine, et al. How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey. 2025.
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