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1 Publikation
2019 | Artikel | FH-PUB-ID: 5610
Schröder N, Falke A, Hruschka H, Reutterer T. Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. Journal of Interactive Marketing. 2019;47(1):181-197. doi:10.1016/j.intmar.2019.05.003
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