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1 Publikation
2019 | Artikel | FH-PUB-ID: 5610
Schröder, Nadine, et al. “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.” Journal of Interactive Marketing, vol. 47, no. 1, SAGE Publications, 2019, pp. 181–97, doi:10.1016/j.intmar.2019.05.003.
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