Please note that HSBI-PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
3 Publikationen
2012 | Artikel | FH-PUB-ID: 3002
Moser, R., Schäfers, T., & Meise, J. N. (2012). Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. Marketing Review St. Gallen, 29(3), 22–27. https://doi.org/10.1365/s11621-012-0133-6
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 3004
Schamari, J., & Schäfers, T. (2012). Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung. Marketing Review St. Gallen, 29(4), 54–59. https://doi.org/10.1365/s11621-012-0152-3
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 3005
Gresel, R., Schäfers, T., & Basting, J. (2012). Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen. Marketing Review St. Gallen, 29(4), 22–27. https://doi.org/10.1365/s11621-012-0147-0
HSBI-PUB
| DOI