Please note that HSBI-PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
3 Publikationen
2012 | Artikel | FH-PUB-ID: 3002
@article{Moser_Schäfers_Meise_2012, title={Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India}, volume={29}, DOI={10.1365/s11621-012-0133-6}, number={3}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Moser, Roger and Schäfers, Tobias and Meise, Jan Niklas}, year={2012}, pages={22–27} }
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 3004
@article{Schamari_Schäfers_2012, title={Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung}, volume={29}, DOI={10.1365/s11621-012-0152-3}, number={4}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Schamari, Julia and Schäfers, Tobias}, year={2012}, pages={54–59} }
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 3005
@article{Gresel_Schäfers_Basting_2012, title={Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen}, volume={29}, DOI={10.1365/s11621-012-0147-0}, number={4}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Gresel, Ronja and Schäfers, Tobias and Basting, Jochen}, year={2012}, pages={22–27} }
HSBI-PUB
| DOI