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3 Publikationen
2012 | Artikel | FH-PUB-ID: 3002
Moser, Roger, et al. “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India.” Marketing Review St. Gallen, vol. 29, no. 3, Springer Science and Business Media LLC, 2012, pp. 22–27, doi:10.1365/s11621-012-0133-6.
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 3004
Schamari, Julia, and Tobias Schäfers. “Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung.” Marketing Review St. Gallen, vol. 29, no. 4, Springer Science and Business Media LLC, 2012, pp. 54–59, doi:10.1365/s11621-012-0152-3.
HSBI-PUB
| DOI
2012 | Artikel | FH-PUB-ID: 3005
Gresel, Ronja, et al. “Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen.” Marketing Review St. Gallen, vol. 29, no. 4, Springer Science and Business Media LLC, 2012, pp. 22–27, doi:10.1365/s11621-012-0147-0.
HSBI-PUB
| DOI