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1 Publikation
2025 | Artikel | FH-PUB-ID: 6176 | 
Schröder, Nadine ; Schultz, Carsten D. ; Paetz, Friederike ; Grzadziel, Alicja ; Clegg, Melanie: Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. In: Schmalenbach Journal of Business Research, Springer Science and Business Media LLC (2025)
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