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1 Publikation
2025 | Artikel | FH-PUB-ID: 6176 | 
N. Schröder, C. D. Schultz, F. Paetz, A. Grzadziel, and M. Clegg, “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice,” Schmalenbach Journal of Business Research, 2025.
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