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1 Publikation
2025 | Artikel | FH-PUB-ID: 6176 | 
Schröder N, Schultz CD, Paetz F, Grzadziel A, Clegg M. Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. Schmalenbach Journal of Business Research. 2025. doi:10.1007/s41471-025-00214-9
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