Please note that HSBI-PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
1 Publikation
2014 | Artikel | FH-PUB-ID: 2998
Neudecker, N., Esch, F.-R., Schäfers, T., & Valussi, S. (2014). Message Reframing in Advertising. Psychology & Marketing, 31(11), 946–957. https://doi.org/10.1002/mar.20745
HSBI-PUB
| DOI