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1 Publikation
2014 | Artikel | FH-PUB-ID: 2998
Neudecker, Niels, Franz-Rudolf Esch, Tobias Schäfers, and Sandro Valussi. “Message Reframing in Advertising.” Psychology & Marketing 31, no. 11 (2014): 946–57. https://doi.org/10.1002/mar.20745.
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