Please note that HSBI-PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
1 Publikation
2014 | Artikel | FH-PUB-ID: 2998
@article{Neudecker_Esch_Schäfers_Valussi_2014, title={Message Reframing in Advertising}, volume={31}, DOI={10.1002/mar.20745}, number={11}, journal={Psychology & Marketing}, publisher={Wiley}, author={Neudecker, Niels and Esch, Franz-Rudolf and Schäfers, Tobias and Valussi, Sandro}, year={2014}, pages={946–957} }
HSBI-PUB
| DOI