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2025 | Buchbeitrag | FH-PUB-ID: 7202
@inbook{Starke_Egbers_Josephs_Neumann_Quiring_Schilling_Stegemann_2025, place={Berlin}, title={Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception}, DOI={ 10.3726/b22936}, booktitle={Current Issues in Business Management 2024 }, publisher={Peter Lang}, author={Starke, Eliza and Egbers, Angelina and Josephs, Lia Bo and Neumann, Alina and Quiring, Judith and Schilling, Jan and Stegemann, Manuel}, editor={Bayrak Meydanoglu, Ela Sibel and Öztürk, Riza and Zamantılı Nayır, Dilek and Klein, MügeEditors}, year={2025}, pages={57–78} }
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1 Publikation

[1]
2025 | Buchbeitrag | FH-PUB-ID: 7202
@inbook{Starke_Egbers_Josephs_Neumann_Quiring_Schilling_Stegemann_2025, place={Berlin}, title={Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception}, DOI={ 10.3726/b22936}, booktitle={Current Issues in Business Management 2024 }, publisher={Peter Lang}, author={Starke, Eliza and Egbers, Angelina and Josephs, Lia Bo and Neumann, Alina and Quiring, Judith and Schilling, Jan and Stegemann, Manuel}, editor={Bayrak Meydanoglu, Ela Sibel and Öztürk, Riza and Zamantılı Nayır, Dilek and Klein, MügeEditors}, year={2025}, pages={57–78} }
HSBI-PUB | DOI
 

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