Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception
E. Starke, A. Egbers, L.B. Josephs, A. Neumann, J. Quiring, J. Schilling, M. Stegemann, in: E.S. Bayrak Meydanoglu, R. Öztürk, D. Zamantılı Nayır, M. Klein (Eds.), Current Issues in Business Management 2024 , Peter Lang, Berlin, 2025, pp. 57–78.
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DOI
Buchbeitrag
| Veröffentlicht
| Englisch
Autor*in
Starke, Eliza
;
Egbers, Angelina;
Josephs, Lia Bo;
Neumann, Alina;
Quiring, Judith;
Schilling, Jan 
;
Stegemann, Manuel
;
Egbers, Angelina;
Josephs, Lia Bo;
Neumann, Alina;
Quiring, Judith;
Schilling, Jan ;
Stegemann, ManuelHerausgeber*in
Bayrak Meydanoglu, Ela Sibel;
Öztürk, Riza;
Zamantılı Nayır, Dilek;
Klein, Müge
Erscheinungsjahr
Buchtitel
Current Issues in Business Management 2024
Seite
57-78
FH-PUB-ID
Zitieren
Starke, Eliza ; Egbers, Angelina ; Josephs, Lia Bo ; Neumann, Alina ; Quiring, Judith ; Schilling, Jan ; Stegemann, Manuel: Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception. In: Bayrak Meydanoglu, E. S. ; Öztürk, R. ; Zamantılı Nayır, D. ; Klein, M. (Hrsg.): Current Issues in Business Management 2024 . Berlin : Peter Lang, 2025, S. 57–78
Starke E, Egbers A, Josephs LB, et al. Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception. In: Bayrak Meydanoglu ES, Öztürk R, Zamantılı Nayır D, Klein M, eds. Current Issues in Business Management 2024 . Berlin: Peter Lang; 2025:57-78. doi: 10.3726/b22936
Starke, E., Egbers, A., Josephs, L. B., Neumann, A., Quiring, J., Schilling, J., & Stegemann, M. (2025). Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception. In E. S. Bayrak Meydanoglu, R. Öztürk, D. Zamantılı Nayır, & M. Klein (Eds.), Current Issues in Business Management 2024 (pp. 57–78). Berlin: Peter Lang. https://doi.org/ 10.3726/b22936
@inbook{Starke_Egbers_Josephs_Neumann_Quiring_Schilling_Stegemann_2025, place={Berlin}, title={Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception}, DOI={ 10.3726/b22936}, booktitle={Current Issues in Business Management 2024 }, publisher={Peter Lang}, author={Starke, Eliza and Egbers, Angelina and Josephs, Lia Bo and Neumann, Alina and Quiring, Judith and Schilling, Jan and Stegemann, Manuel}, editor={Bayrak Meydanoglu, Ela Sibel and Öztürk, Riza and Zamantılı Nayır, Dilek and Klein, MügeEditors}, year={2025}, pages={57–78} }
Starke, Eliza, Angelina Egbers, Lia Bo Josephs, Alina Neumann, Judith Quiring, Jan Schilling, and Manuel Stegemann. “Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception.” In Current Issues in Business Management 2024 , edited by Ela Sibel Bayrak Meydanoglu, Riza Öztürk, Dilek Zamantılı Nayır, and Müge Klein, 57–78. Berlin: Peter Lang, 2025. https://doi.org/ 10.3726/b22936.
E. Starke et al., “Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception,” in Current Issues in Business Management 2024 , E. S. Bayrak Meydanoglu, R. Öztürk, D. Zamantılı Nayır, and M. Klein, Eds. Berlin: Peter Lang, 2025, pp. 57–78.
Starke, Eliza, et al. “Battling the Pink Tax: How Awareness Campaigns Shape Fairness and Brand Perception.” Current Issues in Business Management 2024 , edited by Ela Sibel Bayrak Meydanoglu et al., Peter Lang, 2025, pp. 57–78, doi: 10.3726/b22936.
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