The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features
S. Saracevic, T. Schäfers, in: 2026.
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Konferenzbeitrag
| Englisch
Autor*in
Saracevic, Selma;
Schäfers, Tobias
Einrichtung
Erscheinungsjahr
Konferenz
2026 AMA Winter Academic Conference
Konferenzort
Madrid
Konferenzdatum
2026-02-13 – 2026-02-15
FH-PUB-ID
Zitieren
Saracevic, Selma ; Schäfers, Tobias: The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features. In: , 2026
Saracevic S, Schäfers T. The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features. In: ; 2026.
Saracevic, S., & Schäfers, T. (2026). The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features. Presented at the 2026 AMA Winter Academic Conference, Madrid.
@inproceedings{Saracevic_Schäfers_2026, title={The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features}, author={Saracevic, Selma and Schäfers, Tobias}, year={2026} }
Saracevic, Selma, and Tobias Schäfers. “The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features,” 2026.
S. Saracevic and T. Schäfers, “The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features,” presented at the 2026 AMA Winter Academic Conference, Madrid, 2026.
Saracevic, Selma, and Tobias Schäfers. The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On-Demand Product Features. 2026.
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