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3 Publikationen
2024 | Artikel | FH-PUB-ID: 4876 | 
Mandler, T., Cziehso, G. P., Schäfers, T., Kupfer, A., & Mafael, A. (2024). This article is… Consumer reactions to unfinished teasers for digital content. Psychology & Marketing. https://doi.org/10.1002/mar.22098
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2023 | Artikel | FH-PUB-ID: 4261 |
Schäfers, T., Kessenbrock, A., Cziehso, G., & Kukar‐Kinney, M. (2023). Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers. Psychology & Marketing, 40(9), 1877–1893. https://doi.org/10.1002/mar.21861
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2021 | Artikel | FH-PUB-ID: 2985 |
Schäfers, T., Narayanamurthy, G., Moser, R., & Leban, M. (2021). The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing, 38(11), 2073–2088. https://doi.org/10.1002/mar.21541
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