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3 Publikationen
2024 | Artikel | FH-PUB-ID: 4876 | 
@article{Mandler_Cziehso_Schäfers_Kupfer_Mafael_2024, title={This article is… Consumer reactions to unfinished teasers for digital content}, DOI={10.1002/mar.22098}, journal={Psychology & Marketing}, publisher={Wiley}, author={Mandler, Timo and Cziehso, Gerrit P. and Schäfers, Tobias and Kupfer, Ann‐Kristin and Mafael, Alexander}, year={2024} }
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2023 | Artikel | FH-PUB-ID: 4261 |
@article{Schäfers_Kessenbrock_Cziehso_Kukar‐Kinney_2023, title={Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers}, volume={40}, DOI={10.1002/mar.21861}, number={9}, journal={Psychology & Marketing}, publisher={Wiley}, author={Schäfers, Tobias and Kessenbrock, Andreas and Cziehso, Gerrit and Kukar‐Kinney, Monika}, year={2023}, pages={1877–1893} }
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2021 | Artikel | FH-PUB-ID: 2985 |
@article{Schäfers_Narayanamurthy_Moser_Leban_2021, title={The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks}, volume={38}, DOI={10.1002/mar.21541}, number={11}, journal={Psychology & Marketing}, publisher={Wiley}, author={Schäfers, Tobias and Narayanamurthy, Gopalakrishnan and Moser, Roger and Leban, Marina}, year={2021}, pages={2073–2088} }
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