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3 Publikationen
2024 | Artikel | FH-PUB-ID: 4876 | 
Mandler, Timo, et al. “This Article Is… Consumer Reactions to Unfinished Teasers for Digital Content.” Psychology & Marketing, Wiley, 2024, doi:10.1002/mar.22098.
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2023 | Artikel | FH-PUB-ID: 4261 |
Schäfers, Tobias, et al. “Asking Your Phone or a Frontline Employee? The Influence of In‐store Information Source on Choice Overload, Responsibility, and Confidence among Young Consumers.” Psychology & Marketing, vol. 40, no. 9, Wiley, 2023, pp. 1877–93, doi:10.1002/mar.21861.
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2021 | Artikel | FH-PUB-ID: 2985 |
Schäfers, Tobias, et al. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing, vol. 38, no. 11, Wiley, 2021, pp. 2073–88, doi:10.1002/mar.21541.
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