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2020 | Artikel | FH-PUB-ID: 2986
Cobbs, Joe ; Schäfers, Tobias ; Groza, Mark D.: Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. In: Journal of Marketing Theory and Practice Bd. 28, Informa UK Limited (2020), Nr. 4, S. 357–372
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