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1 Publikation
2020 | Artikel | FH-PUB-ID: 2986
Cobbs, Joe, et al. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice, vol. 28, no. 4, Informa UK Limited, 2020, pp. 357–72, doi:10.1080/10696679.2020.1768869.
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