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1 Publikation
2020 | Artikel | FH-PUB-ID: 2986
Cobbs, Joe, Tobias Schäfers, and Mark D. Groza. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice 28, no. 4 (2020): 357–72. https://doi.org/10.1080/10696679.2020.1768869.
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