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1 Publikation
2020 | Artikel | FH-PUB-ID: 2986
Cobbs J, Schäfers T, Groza MD. Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice. 2020;28(4):357-372. doi:10.1080/10696679.2020.1768869
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