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4 Publikationen
2025 | Artikel | FH-PUB-ID: 6266 | 
Benoit, Sabine, Katrin Merfeld, Vivian S.C. Tunn, Tobias Schäfers, and Tor Wallin Andreassen. “The B2B Sharing Economy: Framework, Implications, and Future Research.” Journal of Business Research 191 (2025). https://doi.org/10.1016/j.jbusres.2025.115244.
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2021 | Artikel | FH-PUB-ID: 2983
Schäfers, Tobias, Tomas Falk, Ashish Kumar, and Julia Schamari. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research 135 (2021): 282–94. https://doi.org/10.1016/j.jbusres.2021.06.033.
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2019 | Artikel | FH-PUB-ID: 2987
Cziehso, Gerrit Paul, Tobias Schäfers, and Monika Kukar-Kinney. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research 101 (2019): 229–42. https://doi.org/10.1016/j.jbusres.2019.03.050.
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2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney, Monika, Angeline Close Scheinbaum, and Tobias Schäfers. “Compulsive Buying in Online Daily Deal Settings: An Investigation of Motivations and Contextual Elements.” Journal of Business Research 69, no. 2 (2016): 691–99. https://doi.org/10.1016/j.jbusres.2015.08.021.
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