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4 Publikationen


2025 | Artikel | FH-PUB-ID: 6266 | OA
Benoit, Sabine ; Merfeld, Katrin ; Tunn, Vivian S.C. ; Schäfers, Tobias ; Andreassen, Tor Wallin: The B2B sharing economy: Framework, implications, and future research. In: Journal of Business Research Bd. 191, Elsevier BV (2025)
HSBI-PUB | DOI | Download (ext.)
 

2021 | Artikel | FH-PUB-ID: 2983
Schäfers, Tobias ; Falk, Tomas ; Kumar, Ashish ; Schamari, Julia: More of the same? Effects of volume and variety of social media brand engagement behavior. In: Journal of Business Research Bd. 135, Elsevier BV (2021), S. 282–294
HSBI-PUB | DOI
 

2019 | Artikel | FH-PUB-ID: 2987
Cziehso, Gerrit Paul ; Schäfers, Tobias ; Kukar-Kinney, Monika: Free no more - investigating customer reactions to unexpected free-to-fee switches. In: Journal of Business Research Bd. 101, Elsevier BV (2019), S. 229–242
HSBI-PUB | DOI
 

2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney, Monika ; Scheinbaum, Angeline Close ; Schäfers, Tobias: Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. In: Journal of Business Research Bd. 69, Elsevier BV (2016), Nr. 2, S. 691–699
HSBI-PUB | DOI
 

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