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4 Publikationen
2025 | Artikel | FH-PUB-ID: 6266 | 
Benoit, Sabine, et al. “The B2B Sharing Economy: Framework, Implications, and Future Research.” Journal of Business Research, vol. 191, 115244, Elsevier BV, 2025, doi:10.1016/j.jbusres.2025.115244.
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2021 | Artikel | FH-PUB-ID: 2983
Schäfers, Tobias, et al. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research, vol. 135, Elsevier BV, 2021, pp. 282–94, doi:10.1016/j.jbusres.2021.06.033.
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2019 | Artikel | FH-PUB-ID: 2987
Cziehso, Gerrit Paul, et al. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research, vol. 101, Elsevier BV, 2019, pp. 229–42, doi:10.1016/j.jbusres.2019.03.050.
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2016 | Artikel | FH-PUB-ID: 2990
Kukar-Kinney, Monika, et al. “Compulsive Buying in Online Daily Deal Settings: An Investigation of Motivations and Contextual Elements.” Journal of Business Research, vol. 69, no. 2, Elsevier BV, 2016, pp. 691–99, doi:10.1016/j.jbusres.2015.08.021.
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