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4 Publikationen
2025 | Konferenzbeitrag | FH-PUB-ID: 6032
C. Haas and T. Kampe, “KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website,” in KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06., Bielefeld, 2025.
HSBI-PUB
2022 | Lehrbuch | FH-PUB-ID: 3219
M. Wördenweber, Operatives Controlling - Band 2, 3rd ed. Berlin: ESV Erich Schmidt Verlag, 2022.
HSBI-PUB
2022 | Konferenzbeitrag | FH-PUB-ID: 3128 | 
E. Starke, M. Stegemann, J. J. Linde, and M. Krafft, “How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness,” presented at the Annual Business Administration Conference, Istanbul, 2022.
HSBI-PUB
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