Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys
L. Breustedt, T. Schäfers, M. van der Borgh, in: 2025.
Download
Es wurde kein Volltext hochgeladen. Nur Publikationsnachweis!
Konferenzbeitrag
| Englisch
Autor*in
Breustedt, Lukas;
Schäfers, Tobias
;
van der Borgh, Michel
;
van der Borgh, MichelEinrichtung
Erscheinungsjahr
Konferenz
19th International Research Symposium on Service Excellence in Management (QUIS19)
Konferenzort
Rome
Konferenzdatum
2025-06-03 – 2025-06-06
FH-PUB-ID
Zitieren
Breustedt, Lukas ; Schäfers, Tobias ; van der Borgh, Michel: Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys. In: , 2025
Breustedt L, Schäfers T, van der Borgh M. Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys. In: ; 2025.
Breustedt, L., Schäfers, T., & van der Borgh, M. (2025). Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys. Presented at the 19th International Research Symposium on Service Excellence in Management (QUIS19), Rome.
@inproceedings{Breustedt_Schäfers_van der Borgh_2025, title={Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys}, author={Breustedt, Lukas and Schäfers, Tobias and van der Borgh, Michel}, year={2025} }
Breustedt, Lukas, Tobias Schäfers, and Michel van der Borgh. “Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys,” 2025.
L. Breustedt, T. Schäfers, and M. van der Borgh, “Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys,” presented at the 19th International Research Symposium on Service Excellence in Management (QUIS19), Rome, 2025.
Breustedt, Lukas, et al. Customer Journey Mining in Retail: A Process Mining Approach for Analyzing and Managing Customer Journeys. 2025.
Google Scholar