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3 Publikationen
2024 | Artikel | FH-PUB-ID: 4876 | 
Mandler, Timo ; Cziehso, Gerrit P. ; Schäfers, Tobias ; Kupfer, Ann‐Kristin ; Mafael, Alexander: This article is… Consumer reactions to unfinished teasers for digital content. In: Psychology & Marketing, Wiley (2024)
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2023 | Artikel | FH-PUB-ID: 4261 |
Schäfers, Tobias ; Kessenbrock, Andreas ; Cziehso, Gerrit ; Kukar‐Kinney, Monika: Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers. In: Psychology & Marketing Bd. 40, Wiley (2023), Nr. 9, S. 1877–1893
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2021 | Artikel | FH-PUB-ID: 2985 |
Schäfers, Tobias ; Narayanamurthy, Gopalakrishnan ; Moser, Roger ; Leban, Marina: The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. In: Psychology & Marketing Bd. 38, Wiley (2021), Nr. 11, S. 2073–2088
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