Please note that HSBI-PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
3 Publikationen
2024 | Artikel | FH-PUB-ID: 4876 | 
Mandler, Timo, Gerrit P. Cziehso, Tobias Schäfers, Ann‐Kristin Kupfer, and Alexander Mafael. “This Article Is… Consumer Reactions to Unfinished Teasers for Digital Content.” Psychology & Marketing, 2024. https://doi.org/10.1002/mar.22098.
HSBI-PUB
| DOI
| Download (ext.)
2023 | Artikel | FH-PUB-ID: 4261 |
Schäfers, Tobias, Andreas Kessenbrock, Gerrit Cziehso, and Monika Kukar‐Kinney. “Asking Your Phone or a Frontline Employee? The Influence of In‐store Information Source on Choice Overload, Responsibility, and Confidence among Young Consumers.” Psychology & Marketing 40, no. 9 (2023): 1877–93. https://doi.org/10.1002/mar.21861.
HSBI-PUB
| DOI
| Download (ext.)
2021 | Artikel | FH-PUB-ID: 2985 |
Schäfers, Tobias, Gopalakrishnan Narayanamurthy, Roger Moser, and Marina Leban. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing 38, no. 11 (2021): 2073–88. https://doi.org/10.1002/mar.21541.
HSBI-PUB
| DOI
| Download (ext.)