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3 Publikationen
2024 | Artikel | FH-PUB-ID: 4876 | 
T. Mandler, G. P. Cziehso, T. Schäfers, A. Kupfer, and A. Mafael, “This article is… Consumer reactions to unfinished teasers for digital content,” Psychology & Marketing, 2024.
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2023 | Artikel | FH-PUB-ID: 4261 |
T. Schäfers, A. Kessenbrock, G. Cziehso, and M. Kukar‐Kinney, “Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers,” Psychology & Marketing, vol. 40, no. 9, pp. 1877–1893, 2023.
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2021 | Artikel | FH-PUB-ID: 2985 |
T. Schäfers, G. Narayanamurthy, R. Moser, and M. Leban, “The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks,” Psychology & Marketing, vol. 38, no. 11, pp. 2073–2088, 2021.
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