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3 Publikationen
2024 | Artikel | FH-PUB-ID: 4876 | 
Mandler T, Cziehso GP, Schäfers T, Kupfer A, Mafael A. This article is… Consumer reactions to unfinished teasers for digital content. Psychology & Marketing. 2024. doi:10.1002/mar.22098
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2023 | Artikel | FH-PUB-ID: 4261 |
Schäfers T, Kessenbrock A, Cziehso G, Kukar‐Kinney M. Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers. Psychology & Marketing. 2023;40(9):1877-1893. doi:10.1002/mar.21861
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2021 | Artikel | FH-PUB-ID: 2985 |
Schäfers T, Narayanamurthy G, Moser R, Leban M. The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing. 2021;38(11):2073-2088. doi:10.1002/mar.21541
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