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1 Publikation
2015 | Artikel | FH-PUB-ID: 2997
Schamari J, Schäfers T. Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. Journal of Interactive Marketing. 2015;30:20-33. doi:10.1016/j.intmar.2014.12.001
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