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1 Publikation
2015 | Artikel | FH-PUB-ID: 2997
@article{Schamari_Schäfers_2015, title={Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement}, volume={30}, DOI={10.1016/j.intmar.2014.12.001}, journal={Journal of Interactive Marketing}, publisher={SAGE Publications}, author={Schamari, Julia and Schäfers, Tobias}, year={2015}, pages={20–33} }
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