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1 Publikation


2015 | Artikel | FH-PUB-ID: 2997
J. Schamari and T. Schäfers, “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement,” Journal of Interactive Marketing, vol. 30, pp. 20–33, 2015.
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Zitationsstil: IEEE

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