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1 Publikation
2015 | Artikel | FH-PUB-ID: 2997
Schamari, Julia, and Tobias Schäfers. “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-Generated Platforms to Increase Positive Consumer Engagement.” Journal of Interactive Marketing 30 (2015): 20–33. https://doi.org/10.1016/j.intmar.2014.12.001.
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