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1 Publikation
2017 | Artikel | FH-PUB-ID: 3066
Preikschas MW, Cabanelas P, Rüdiger K, Lampón J. Value co-creation, dynamic capabilities and customer retention in industrial markets. Journal of Business & Industrial Marketing. 2017;33(3):409-420. doi:10.1108/JBIM-10-2014-0215
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