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1 Publikation
2017 | Artikel | FH-PUB-ID: 3066
Preikschas, Michael W., Pablo Cabanelas, Klaus Rüdiger, and Jesús Lampón. “Value Co-Creation, Dynamic Capabilities and Customer Retention in Industrial Markets.” Journal of Business & Industrial Marketing 33, no. 3 (2017): 409–20. https://doi.org/10.1108/JBIM-10-2014-0215.
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