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1 Publikation


2017 | Artikel | FH-PUB-ID: 3066
M. W. Preikschas, P. Cabanelas, K. Rüdiger, and J. Lampón, “Value co-creation, dynamic capabilities and customer retention in industrial markets,” Journal of Business & Industrial Marketing, vol. 33, no. 3, pp. 409–420, 2017.
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Zitationsstil: IEEE

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