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1 Publikation
2017 | Artikel | FH-PUB-ID: 3066
Preikschas, M. W., Cabanelas, P., Rüdiger, K., & Lampón, J. (2017). Value co-creation, dynamic capabilities and customer retention in industrial markets. Journal of Business & Industrial Marketing, 33(3), 409–420. https://doi.org/10.1108/JBIM-10-2014-0215
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