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1 Publikation
2019 | Artikel | FH-PUB-ID: 5610
Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool
N. Schröder, A. Falke, H. Hruschka, T. Reutterer, Journal of Interactive Marketing 47 (2019) 181–197.
HSBI-PUB
| DOI
N. Schröder, A. Falke, H. Hruschka, T. Reutterer, Journal of Interactive Marketing 47 (2019) 181–197.