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1 Publikation


2019 | Artikel | FH-PUB-ID: 5610
Schröder, Nadine ; Falke, Andreas ; Hruschka, Harald ; Reutterer, Thomas: Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. In: Journal of Interactive Marketing Bd. 47, SAGE Publications (2019), Nr. 1, S. 181–197
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