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1 Publikation
2019 | Artikel | FH-PUB-ID: 5610
@article{Schröder_Falke_Hruschka_Reutterer_2019, title={Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool}, volume={47}, DOI={10.1016/j.intmar.2019.05.003}, number={1}, journal={Journal of Interactive Marketing}, publisher={SAGE Publications}, author={Schröder, Nadine and Falke, Andreas and Hruschka, Harald and Reutterer, Thomas}, year={2019}, pages={181–197} }
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