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1 Publikation
2019 | Artikel | FH-PUB-ID: 5610
Schröder, Nadine, Andreas Falke, Harald Hruschka, and Thomas Reutterer. “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.” Journal of Interactive Marketing 47, no. 1 (2019): 181–97. https://doi.org/10.1016/j.intmar.2019.05.003.
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