Please note that HSBI-PUB no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
1 Publikation
2019 | Artikel | FH-PUB-ID: 5610
Schröder, N., Falke, A., Hruschka, H., & Reutterer, T. (2019). Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. Journal of Interactive Marketing, 47(1), 181–197. https://doi.org/10.1016/j.intmar.2019.05.003
HSBI-PUB
| DOI