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2 Publikationen


2022 | Artikel | FH-PUB-ID: 3323
van der Borgh, Michel ; Schäfers, Tobias ; Lindgreen, Adam ; Di Benedetto, C. Anthony: Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. In: Industrial Marketing Management Bd. 103, Elsevier BV (2022), S. A1–A6
HSBI-PUB | DOI
 

2021 | Artikel | FH-PUB-ID: 2984
Schäfers, Tobias ; Ruffer, Stefan ; Böhm, Eva: Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. In: Industrial Marketing Management Bd. 93, Elsevier BV (2021), S. 466–481
HSBI-PUB | DOI
 

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