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2 Publikationen
2022 | Artikel | FH-PUB-ID: 3323
van der Borgh, M., Schäfers, T., Lindgreen, A., & Di Benedetto, C. A. (2022). Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial Marketing Management, 103, A1–A6. https://doi.org/10.1016/j.indmarman.2022.03.015
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 2984
Schäfers, T., Ruffer, S., & Böhm, E. (2021). Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management, 93, 466–481. https://doi.org/10.1016/j.indmarman.2020.06.002
HSBI-PUB
| DOI