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2 Publikationen
2022 | Artikel | FH-PUB-ID: 3323
van der Borgh, Michel, et al. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management, vol. 103, Elsevier BV, 2022, pp. A1–6, doi:10.1016/j.indmarman.2022.03.015.
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 2984
Schäfers, Tobias, et al. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management, vol. 93, Elsevier BV, 2021, pp. 466–81, doi:10.1016/j.indmarman.2020.06.002.
HSBI-PUB
| DOI