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2 Publikationen
2022 | Artikel | FH-PUB-ID: 3323
van der Borgh M, Schäfers T, Lindgreen A, Di Benedetto CA. Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial Marketing Management. 2022;103:A1-A6. doi:10.1016/j.indmarman.2022.03.015
HSBI-PUB
| DOI
2021 | Artikel | FH-PUB-ID: 2984
Schäfers T, Ruffer S, Böhm E. Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management. 2021;93:466-481. doi:10.1016/j.indmarman.2020.06.002
HSBI-PUB
| DOI