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2 Publikationen

2022 | Artikel | FH-PUB-ID: 3323

M. van der Borgh, T. Schäfers, A. Lindgreen, and C. A. Di Benedetto, “Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management,” Industrial Marketing Management, vol. 103, pp. A1–A6, 2022.

HSBI-PUB | DOI

2021 | Artikel | FH-PUB-ID: 2984

T. Schäfers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,” Industrial Marketing Management, vol. 93, pp. 466–481, 2021.

HSBI-PUB | DOI